What’s in a Name?

Dale Carnegie recognized a simple fact: that people like to hear their name spoken. Why is that? Is it only an ego-satisfying thing? I’ve had encounters with salespeople who used my first name to influence me toward making a purchase. Instead, their efforts produced the opposite effect. Why was I turned off? Because they invoked […]

Jedi’s and Cookie-Cutters

The year 1977 saw the release of a fantastic movie: Star Wars: A New Hope Awakens. The first Star Wars movie introduced Luke Skywalker and began the story of his journey to become a Jedi knight and how he and his companions saved the galaxy from the evil Empire. Their success depended, in part, on […]